“Make this as long as possible," said no one ever. In this age of online communication, brevity rules. Our reading habits have changed so quickly that scanning documents has become the norm, so learn how to make every word count.
It’s likely that you became annoyed, distracted, and uninterested. It’s a waste of time for everyone. Writing is no different.
Verbose writers create a confused (at best) or adversarial (at worst) audience by boring and making impatient those they’re trying to win over – exactly what they don’t want to happen. No one should have to read a sentence more than once, and this engaging seminar will show you how to shed those words and make your writing concise, direct, and persuasive. The result is a document that’s filled with lean writing.
In the words of Mark Twain, “Substitute ‘damn’ every time you’re inclined to write the word ‘very.’ Your editor will delete it, and the writing will be just as it should.”
Ben had an excellent way of interacting with the group. It was a spirited and lively discussion, and one of the best training programs I've ever attended.
