Telling a Persuasive Story

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Program Overview

The statement of facts is one of the most important parts of your brief, creating a dominant first impression that wins over your reader immediately.

But it also advances your argument: it’s subtly persuasive, and a good one pulls the reader to your position.

Bad fact sections, on the other hand, leave the reader indifferent or even unsure as to whom they should be rooting for. Using sample fact sections and selections from the media, Ben uses conventional narrative theory and the power of story to show you how to write facts that both state and persuade.


Sample Topics:

  • Persuasive verbs

  • powerful nouns

  • angle of vision

  • the tension of opposites in storytelling



The verb is the most important part of a sentence, and a strong verb is argumentative. Why use developed, for example, when you can use concocted?

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