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      <image:caption>Everything you write should be persuasive. That’s the premise behind Persuasive Matters. Effective persuasive writing puts your readers in a different state of mind, either emotionally or intellectually. If it doesn't, it's a waste of time.</image:caption>
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    <loc>https://www.persuasivematters.com/program-imagery</loc>
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      <image:title>Program Imagery - Ten Tips for Clear and Direct Legal Writing</image:title>
      <image:caption>This seminar features 10 tips to make your legal writing, regardless of context or audience, clear and concise. Ben uses both good and not-so-good examples from inside and outside the legal world in this interactive seminar.</image:caption>
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      <image:title>Program Imagery - Ten Tips for Clear and Direct Legal Writing</image:title>
      <image:caption>This seminar features 10 tips to make your legal writing, regardless of context or audience, clear and concise. Ben uses both good and not-so-good examples from inside and outside the legal world in this interactive seminar.</image:caption>
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      <image:title>Program Imagery - Editing Your Writing With AI</image:title>
      <image:caption>An AI writing tool is like a good friend: you might ask them to review your work, but you’d never submit it before reviewing their changes.</image:caption>
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      <image:title>Program Imagery - Speed, Efficiency, and Clarity in Legal Writing</image:title>
      <image:caption>Clients and colleagues want your work product now. That means you want to start the writing process quickly, write efficiently once you get started, then deliver a clear and accurate final product. In this interactive program, you’ll learn actionable strategies for making every stage of the writing process, from outlining to proofreading, quick and accurate.</image:caption>
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      <image:title>Program Imagery - Trimming and Toning Your Writing</image:title>
      <image:caption>Have you ever listened to a long-winded colleague drone on, saying something in 100 words that could have been said in 10?  It’s likely that you became annoyed, distracted, and uninterested. It’s a waste of time for everyone. Writing is no different.</image:caption>
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      <image:title>Program Imagery - Jettison Your Jargon: Effective Law Firm Emails</image:title>
      <image:caption>“I’m going to spend my day binge reading emails!” said no one ever. You spend a good part of your day writing emails. This means someone else spends a good part of their day reading them. Join Ben Opipari for this special 60 minute seminar on how to make your emails more readable and more concise. And less horrible.</image:caption>
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      <image:title>Program Imagery - Writing to Capture Clients</image:title>
      <image:caption>There are two kinds of writing: captive and non-captive. Captive writing is for the court, who is required to read it. Non-captive writing is different: reading is optional. No one has to read it.</image:caption>
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      <image:title>Program Imagery - Delivering Effective Feedback to Associates</image:title>
      <image:caption>This seminar teaches partners how to give relevant feedback to attorneys to help them become better writers. While red lining an associate’s work product may be a time-saver in the short run, it’s a time-waster in the long run if the attorney repeats the mistakes.</image:caption>
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      <image:title>Program Imagery - Telling a Persuasive Story</image:title>
      <image:caption>The statement of facts is one of the most important parts of your brief, creating a dominant first impression that wins over your reader immediately. But it also advances your argument: it’s subtly persuasive, and a good one pulls the reader to your position.</image:caption>
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      <image:title>Program Imagery - Developing Style in Your Legal Writing</image:title>
      <image:caption>The rules of writing are endless and often pedantic: by their very nature, they tell you what you should not do. Tethered to these rules, it’s easy to spend too much time thinking about what you can’t do (the rules), rather than what you should do (style).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558467373276-FO1GJ34NU1DA3JOH4XLS/draft-complicated-ideas.jpg</image:loc>
      <image:title>Program Imagery - Complicated Ideas, Simple Explanations</image:title>
      <image:caption>When we explain a concept from our area of expertise, it’s easy to forget that our readers don’t share our knowledge. The result? A confused and frustrated reader who sees nothing but jargon and convoluted phrases. Good writers explain a topic in a manner that anyone can understand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558467014553-6IMN0CV61972IYN63MIT/punctuation-matters.jpg</image:loc>
      <image:title>Program Imagery - Punctuation Matters</image:title>
      <image:caption>Bad punctuation diminishes your credibility and prevents the smooth flow of ideas. Even worse, your message can be misinterpreted or unintelligible.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/telling-a-persuasive-story</loc>
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    <priority>0.75</priority>
    <lastmod>2020-09-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637386937-DO1GVG2QEINENI0S17E9/backgrounds-02.png</image:loc>
      <image:title>Telling a Persuasive Story</image:title>
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    <image:image>
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      <image:title>Telling a Persuasive Story</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/delivering-effective-feedback-to-associates</loc>
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    <lastmod>2019-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637605533-295SIMXZ9W55XA6ALMM6/backgrounds-01.png</image:loc>
      <image:title>Delivering Effective Feedback to Associates</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558471287798-SQ448K620M79US1TORZ5/constructive-feedback.jpg</image:loc>
      <image:title>Delivering Effective Feedback to Associates</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/trimming-and-toning-your-writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637642081-9X4BK34BKO4U28SH1D0B/backgrounds-02.png</image:loc>
      <image:title>Trimming and Toning Your Writing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558471332331-39RO3XY4PPH4U33RCMWM/trimming-content-01.jpg</image:loc>
      <image:title>Trimming and Toning Your Writing</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/complicated-ideas-simple-explanations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637698357-HIIC7P1AVAPCFAJKPJ3Q/backgrounds-01.png</image:loc>
      <image:title>Complicated Ideas, Simple Explanations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558471569327-8KCWZ5RPYZGXW2BHZAT5/draft-complicated-ideas.jpg</image:loc>
      <image:title>Complicated Ideas, Simple Explanations</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/punctuation-matters</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637737717-4SBSUBM7YKBAW8XP8YBZ/backgrounds-02.png</image:loc>
      <image:title>Punctuation Matters</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558471695239-2M7AME5CNG3BSU68CBRT/punctuation-matters.jpg</image:loc>
      <image:title>Punctuation Matters</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/coaching</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2024-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637961276-E256ENDYGPDMQPM9R7DF/backgrounds-01.png</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558471746005-8WX9YBUUEQ2XPU018VWP/coaching.jpg</image:loc>
      <image:title>Coaching</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/duplicate-programs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558638194691-ONFWCU260Q6A96M7WWKF/backgrounds-02.png</image:loc>
      <image:title>DUPLICATE | Programs</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/duplicate-coaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637961276-E256ENDYGPDMQPM9R7DF/backgrounds-01.png</image:loc>
      <image:title>DUPLICATE | Coaching</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558471746005-8WX9YBUUEQ2XPU018VWP/coaching.jpg</image:loc>
      <image:title>DUPLICATE | Coaching</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/duplicate-home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558620834777-OE2ELZR4BY0YQHX3BFDU/backgrounds-01.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1559155388115-SAIFJSL6MKZMRBWEM82K/writing-wellness-01.png</image:loc>
      <image:title>DUPLICATE | Home - Writing Wellness</image:title>
      <image:caption>Everything you write should be persuasive. That’s the premise behind Persuasive Matters. Effective persuasive writing puts your readers in a different state of mind, either emotionally or intellectually. If it doesn't, it's a waste of time.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636707689-Q4RJL1LWIT8PX083RDT9/logos-09.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636712597-4BTW2O09OZWFU8Z9VI8H/logos-10.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636721371-7HY2D9SJP7ACNEERGTNR/logos-11.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636733601-0Q5JTAEL0ZD5KVXZHXER/logos-12.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636744215-K0EYZAI4ASA4I84A8UME/logos-13.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636749888-6RC85JRKNF53A5CFEYXG/logos-14.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636758691-DFGKG2P85F1P4JQC6YC5/logos-15.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558636763063-CFBE2S9Q2KTU0YYTVBUM/logos-16.png</image:loc>
      <image:title>DUPLICATE | Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/booksilike</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-08-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1558637961276-E256ENDYGPDMQPM9R7DF/backgrounds-01.png</image:loc>
      <image:title>Books I Like</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/books-on-writing-gallery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603330474439-8042MEPI0XQIY0NRSME4/image-asset.jpeg</image:loc>
      <image:title>Books on writing - Dreyer's English</image:title>
      <image:caption>How many books on writing can you call a page turner? This is one of the few. Great advice and immensely accessible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603330474439-8042MEPI0XQIY0NRSME4/image-asset.jpeg</image:loc>
      <image:title>Books on writing - Dreyer's English</image:title>
      <image:caption>How many books on writing can you call a page turner? This is one of the few. Great advice and immensely accessible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603302890577-OU7F3YIN28E5T3OLJG9Q/0134080416.jpg</image:loc>
      <image:title>Books on writing - Style: Lessons in Clarity and Grace</image:title>
      <image:caption>This was the standard companion for all my students when I taught on the university level. The advice here is simple and concrete. My favorite book on style.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603330706158-T951FMB85BE0HD6BWFTH/411dp5P5R%2BL._SX329_BO1%2C204%2C203%2C200_.jpg</image:loc>
      <image:title>Books on writing - They Say, I Say: The Moves That Matter in Persuasive Writing</image:title>
      <image:caption>This book is for general argumentative writing. It’s a trove of rhetorical devices (“moves”) on both the sentence and paragraph level that are effective in persuasive writing. Full of examples.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1602091094022-0OIG8ZAVTZETGU9V0FV8/71z4varBITL.jpg</image:loc>
      <image:title>Books on writing - Stephen King On Writing</image:title>
      <image:caption>I’m a big fan of King’s fiction writing, and few writers in popular culture are as good as he is. But he’s also got great advice on writing, like this: “If you don’t have time to read, you can’t be a writer.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1602091091885-19LIZNHVRI2XA8IL4QK6/610AIYRtaDL.jpg</image:loc>
      <image:title>Books on writing - On Writing Well</image:title>
      <image:caption>Zinsser’s book is a classic and one of the few you can read cover to cover. One of my favorite bits of advice comes from this book: “people see your writing before they read it.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603330951700-PUYD63T479ZF9NYQNH02/714C4Z6GLML.jpg</image:loc>
      <image:title>Books on writing - Writing with Style: Conversations on the Art of Writing</image:title>
      <image:caption>Truly a joy to read and a longtime favorite of mine. Trimble’s book is indeed a conversation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/fictionliterature</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759170535141-349CD9KWODED47SKDX1O/image-asset.png</image:loc>
      <image:title>Fiction/Literature - Culpability</image:title>
      <image:caption>by Bruce Holsinger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759170535141-349CD9KWODED47SKDX1O/image-asset.png</image:loc>
      <image:title>Fiction/Literature - Culpability</image:title>
      <image:caption>by Bruce Holsinger</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759170664627-IZNIY0JB1MLJVKVLI24V/Screenshot+2025-09-29+at+2.30.52%E2%80%AFPM.png</image:loc>
      <image:title>Fiction/Literature - Run for the Hills</image:title>
      <image:caption>by Kevin Wilson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1741786946310-GG0F0U3WGS1AC24J79UT/81M%2BnA1OAKL._SL1500_.jpg</image:loc>
      <image:title>Fiction/Literature - The Entire Sky</image:title>
      <image:caption>by Joe Wilkins</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1701637261765-TOAIIC9LE1OD2KPEWB68/the-candy-house-9781476716770_lg.jpg</image:loc>
      <image:title>Fiction/Literature - The Candy House</image:title>
      <image:caption>Jennifer Egan’s follow-up to A Visit From the Goon Squad revisits some of the characters from that book in an absolutely stunning piece of writing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1650555505584-SXG9LVSEQLCH272BXUOB/9780385545136.jpeg</image:loc>
      <image:title>Fiction/Literature - Harlem Shuffle</image:title>
      <image:caption>Colson Whitehead (2016 Pulitzer Prize winner) has written a fantastically entertaining book about holdups and shakedowns in 1960s Harlem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1634742086017-RQI5LP93NPXEMVYI1POA/9781250252708.jpg</image:loc>
      <image:title>Fiction/Literature - Razorblade Tears</image:title>
      <image:caption>Author of Blacktop Wasteland (also pictured here), S.A. Cosby has written a thrilling crime/mystery novel set in the rural area around Richmond. This is true “I can’t wait to turn the page” writing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1604952727591-0AFAEBBTQ7XRCPFPQILX/9780316475365.jpg</image:loc>
      <image:title>Fiction/Literature - Fall Back Down When I Die</image:title>
      <image:caption>Joe Wilkins’s book should be the next one you read. It’s hard to state how good this is. It’s poetic and gripping, urgent and beautiful. Wilkins is also a poet, and the setting is Montana. Read this.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1659208430171-IZ5IGFN12UKPP26V4BKO/9781250243768.jpeg</image:loc>
      <image:title>Fiction/Literature - Let's Not Do That Again</image:title>
      <image:caption>Former speechwriter Grand Ginder’s novel about a politician running for Senate has a touch of VEEP but is also full of intrigue. Both hilarious and suspenseful.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1620315302642-SAWJI85NPWMBUUYEO362/9780735216730.jpeg</image:loc>
      <image:title>Fiction/Literature - Deacon King Kong</image:title>
      <image:caption>This novel by James McBride is a wonderful story about a cast of characters in New York City in 1969 and how their lives intersect, from gangsters to housing project residents to police officers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1624844972929-ITHSOA0JL50C1QLWOT80/symp.jpeg</image:loc>
      <image:title>Fiction/Literature - The Sympathizer</image:title>
      <image:caption>Viet Thanh Nguyen’s 2016 Pulitzer Prize winner is a searing alternative to the many American-centric portrayals of the Vietnam war. The dark humor reminds me of Slaughterhouse Five.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1611696944323-V72NWDENR58ZVD218DX2/9781250252678.jpg</image:loc>
      <image:title>Fiction/Literature - Blacktop Wasteland</image:title>
      <image:caption>How to describe this crime thriller that takes place in rural Virginia: it’s Narcos in book form. Stellar writing and impossible—impossible—to put down.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1629226283637-A06UBUI2NARR626VPV1Y/elegiesd.jpeg</image:loc>
      <image:title>Fiction/Literature - Homeland Elegies</image:title>
      <image:caption>Ayad Akhtar’s novel</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603643504840-0M52JKKNJ7ZUXOFRQ31S/71z4varBITL.jpg</image:loc>
      <image:title>Fiction/Literature - The Other Americans</image:title>
      <image:caption>One of my favorite things about Laila Lalami’s novel is that the chapters are narrated by different characters, so you get to see how, say, a mother and a daughter view the same event. Fantastic writing too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603644314032-85699BNGV9EF4DTB5OQX/81VvqDdHEFL.jpg</image:loc>
      <image:title>Fiction/Literature - Nothing to See Here</image:title>
      <image:caption>Quite simply, I do not know that I’ve devoured a book this quickly. It’s hilarious and poignant. Kevin Wilson’s book will make you laugh and give you goosebumps. Read it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603644624645-Q9RO73ADCK6UXVJS33YE/411dp5P5R%2BL._SX329_BO1%2C204%2C203%2C200_.jpg</image:loc>
      <image:title>Fiction/Literature - Less</image:title>
      <image:caption>Andrew Sean Greer’s book about a middle aged author on an international book tour is very funny, and comedies don’t often win the Pulitzer, as this did in 2018.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603644976591-B0CTPSWUALN90OXNEONW/610AIYRtaDL.jpg</image:loc>
      <image:title>Fiction/Literature - There There</image:title>
      <image:caption>Tommy Orange’s debut novel tells the Native American story in urban America, in this case Oakland. It’s a story not often told.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603643085086-ITWV2AN581NV9QHFHPGB/71M4n4-KIDL.jpg</image:loc>
      <image:title>Fiction/Literature - Interpreter of Maladies</image:title>
      <image:caption>Jhumpa Lahiri’s debut won the 2000 Pulitzer Prize for fiction. Yes, debut. I don’t know that I’ve read many books with such a combination of both dramatic tension and beautiful prose.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603648014264-V2I4U4U9DFORA5AI4ZGO/41lFSUzAwiL._SX322_BO1%2C204%2C203%2C200_.jpg</image:loc>
      <image:title>Fiction/Literature - Slaughterhouse Five</image:title>
      <image:caption>Vonnegut’s book is at the top of my list. When I finished it, I slowly put it down, took a deep breath, and beheld its greatness.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603649104265-43INN6VKZ4XGR64BX8P7/51-j0d3fSAL._SX328_BO1%2C204%2C203%2C200_.jpg</image:loc>
      <image:title>Fiction/Literature - A Visit from the Goon Squad</image:title>
      <image:caption>Jennifer Egan’s Pulitzer Prize winning book is a group of 13 connected stories centered around record company executive Bennie Salazar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603657128026-XAONZ1EW56IX9UFRTCRO/515RL7-gKWL.jpg</image:loc>
      <image:title>Fiction/Literature - Mostly Dead Things</image:title>
      <image:caption>Hilarious, dark, irreverent, and moving: Kristen Arnett’s book about a daughter who takes over her deceased father’s taxidermy practice in Florida is fantastic.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603645239588-KQ8IKVGYS1PN3D4KMQGA/515qVtYo3yL.jpg</image:loc>
      <image:title>Fiction/Literature - All the Light We Cannot See</image:title>
      <image:caption>Anthony Doerr’s description of canned peaches as “wedges of wet sunlight” is one of the greatest images I’ve ever read. Doerr’s work of WW2 historical fiction won the 2015 Pulitzer Prize.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603657449744-2XHXXQRPOY2CTIT93HJN/41%2BEnByl%2BKL.jpg</image:loc>
      <image:title>Fiction/Literature - The Stories of Breece D'J Pancake</image:title>
      <image:caption>Few outside the literature community know about Breece D’J Pancake. He was heralded as the “hillbilly Hemingway” because the setting of his sparse prose was in his home state of West Virginia. This book is all we have of his writing because he committed suicide in 1979 at age 26. This book is incredible.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1621711257508-5ZOT5HUTQAVKVH6MNCT4/51XJA7jye2L.jpeg</image:loc>
      <image:title>Fiction/Literature - what we talk about when we talk about love</image:title>
      <image:caption>It’s hard to go wrong with any Raymond Carver collection, but this is one of my favorites. Anyone who writes anything should read something by him.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1624845311531-9HQAB2FKN5YBZ18ANF8T/jbrekkie.jpeg</image:loc>
      <image:title>Fiction/Literature - Crying in H Mart</image:title>
      <image:caption>Michelle Zauner fronts the great band Japanese Breakfast, and she’s also written a wonderful memoir centered around growing up Korean American and losing her mother.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/nonfiction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759171332702-YNZZ91UCSFGGJUUO27AJ/Screenshot+2025-09-29+at+2.41.53%E2%80%AFPM.png</image:loc>
      <image:title>Non-Fiction - The Mission: The CIA in the 21st Century</image:title>
      <image:caption>by Tim Weiner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1724017322082-ERGA7NE7YUPMQGYSMUYQ/image-asset.jpg</image:loc>
      <image:title>Non-Fiction - An Immense World by Ed Yong</image:title>
      <image:caption>From elephants to fruit flies, you'll never think about animals the same way again. Incredible book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759171332702-YNZZ91UCSFGGJUUO27AJ/Screenshot+2025-09-29+at+2.41.53%E2%80%AFPM.png</image:loc>
      <image:title>Non-Fiction - The Mission: The CIA in the 21st Century</image:title>
      <image:caption>by Tim Weiner</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759171209969-UHLX5ICM7ML9IJHG4H7J/cabin.jpg</image:loc>
      <image:title>Non-Fiction - Cabin</image:title>
      <image:caption>by Patrick Hutchison</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759171012217-9ZVBYPLDCE5NDML8TXMF/Screenshot+2025-09-29+at+2.36.21%E2%80%AFPM.png</image:loc>
      <image:title>Non-Fiction - Mood Machine: The Rise of Spotify and the Costs of the Perfect Playlist</image:title>
      <image:caption>by Liz Pelly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1739474622020-NLS6RJZVU1IOHUAP17XB/Screenshot+2025-02-13+at+2.23.11%E2%80%AFPM.png</image:loc>
      <image:title>Non-Fiction - Fear is Just a Word</image:title>
      <image:caption>Azam Ahmed, a New York Times correspondent, tells the true story of a Mexican woman who sets out to seek revenge after a drug cartel kidnaps and murders her daughter.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1739474655389-M2FX9BT970W4BEV3L3G6/challenger-9781982176617_lg.jpg</image:loc>
      <image:title>Non-Fiction - Challenger</image:title>
      <image:caption>Adam Higginbotham’s deep research and meticulously constructed story behind the space shuttle Challenger disaster is a true page turner that will also anger you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1724017818562-E8CS12HYMKIXANPE1ZKP/51ZWuxQyprL.jpg</image:loc>
      <image:title>Non-Fiction - An Immense World</image:title>
      <image:caption>From elephants to fruit flies, Ed Yong will make sure you never look at animals the same way again. Incredible book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1662321539466-FT60FWNHDU6W91WPIUBX/9780802717009-us.jpeg</image:loc>
      <image:title>Non-Fiction - the lexicographer's dilemma: the evolution of "proper English," from Shakespeare to South Park</image:title>
      <image:caption>I love Jack Lynch’s book because it destroys all the myths we were taught about the “rules of English.” Spoiler alert: you can end sentences with prepositions and split infinitives.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1650555107637-ZN5A2UQOZLOV8Y2GT9R7/9780525559597.jpeg</image:loc>
      <image:title>Non-Fiction - Major Labels: a History of Popular Music in Seven Genres</image:title>
      <image:caption>Writing about the history of music isn’t easy, but Kelefa Sanneh, staff writer for the New Yorker, brings the magazine’s style to this fantastic book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1632225073335-2MKX8PDHJCW4FKQUU52U/paperback.png</image:loc>
      <image:title>Non-Fiction - Miracle Country</image:title>
      <image:caption>Kendra Atleework’s memoir takes place in the remote California desert. It’s a powerful story of family and place bound up with ramifications of climate change and water rights. So so good.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1604953006085-F0R5HTFH9LGFRQ2GY222/delta_blue-199x313.jpg</image:loc>
      <image:title>Non-Fiction - Delta Blues</image:title>
      <image:caption>I’m a big fan of Gioia’s other books on music, and this is an extraordinarily well-researched book on the history of the Mississippi blues. If you like rock n’ roll, you need to know its roots. Hint: it’s not Elvis.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603650070472-85E68ZWA386WLBSJMTF1/71M4n4-KIDL.jpg</image:loc>
      <image:title>Non-Fiction - The Lost City of the Monkey God</image:title>
      <image:caption>Douglas Preston, a writer for the New Yorker, accompanies archaeologists into the Honduran rainforest to search for a long abandoned civilization. They find it—and get a life-threatening disease in the process. I devoured this book.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603650395094-2PPT3494ZDPJ93EZUAW2/71z4varBITL.jpg</image:loc>
      <image:title>Non-Fiction - A Death in the Rainforest</image:title>
      <image:caption>Don Kulick is a linguist who spends several long periods doing ethnographic fieldwork with a remote tribe in Papua New Guinea, recording its native language of Tayap before the language becomes extinct and its members fully embrace Tok Pisin.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603652942126-PV1JZ5LUX6DQ5E1MHCHZ/81VvqDdHEFL.jpg</image:loc>
      <image:title>Non-Fiction - Killers of the Flower Moon</image:title>
      <image:caption>David Grann’s knack for suspenseful storytelling and meticulous research shines in this story of the 1920s serial murders on the Osage reservation. Grann is a staff writer for the New Yorker.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603653743646-6Y8R5LYA41U2NX7JKWRU/411dp5P5R%2BL._SX329_BO1%2C204%2C203%2C200_.jpg</image:loc>
      <image:title>Non-Fiction - Semicolon</image:title>
      <image:caption>That’s correct: Cecelia Watson’s book is about the history of the semicolon. But it’s also about how punctuation happened (it’s relatively recent) and why we need it. For history of the English language lovers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603654692403-JFRZ38OKJ18PHOFVHT72/610AIYRtaDL.jpg</image:loc>
      <image:title>Non-Fiction - What's Your Pronoun?</image:title>
      <image:caption>Dennis Baron, professor emeritus of English and linguistics, tells the story of how we got from he and she to zie and hir and singular they. Thankfully, he argues that singular they is, and always has been, correct.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603654932875-7RZFE66HNVNQ4AXNM88Y/61lUlXFX-7L.jpg</image:loc>
      <image:title>Non-Fiction - Underland: a Deep Time Journey</image:title>
      <image:caption>Robert Macfarlane is no ordinary travel writer: he goes deep into places like underground sea caves, the Greenland ice cap, and bunkers where nuclear waste will be stored. He presents these places with a combination of introspection and gorgeous detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603655621574-4MW57MGAJHPXY2Y3GSI5/41AOZ6WW2YL.jpg</image:loc>
      <image:title>Non-Fiction - Because Internet: Understanding the New Rules of Language</image:title>
      <image:caption>The Internet is coming for the English language, which means the language is changing probably faster than ever. Linguist Gretchen McCulloch explains the how and why in this fascinating book. Descriptivists, unite!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1621710526093-QXB918D78GS7WOB7Q5RO/9780812997293.jpeg</image:loc>
      <image:title>Non-Fiction - Hooked</image:title>
      <image:caption>Pulitzer Prize winner Michael Moss, author of Salt Sugar Fat, continues his look at the processed food industry, aka Big Food. Meticulously researched and an eye opener.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603657942994-NHMJ29Z9HDU936FILCTV/51KP6nxQ1xL.jpg</image:loc>
      <image:title>Non-Fiction - Everyone Behaves Badly: the True Story Behind Hemingway's Masterpiece</image:title>
      <image:caption>Before Hemingway, no one wrote like him. He set out to write in a style no one had ever seen. Hemingway succeeded in The Sun Also Rises, but he made a lot of enemies in the process, according to Lesley M.M. Blume.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1603656027400-SMW8C2L2DT4S5ESHKMMP/516vOuspycL.jpg</image:loc>
      <image:title>Non-Fiction - Are We Not New Wave: Modern Pop at the Turn of the 1980s</image:title>
      <image:caption>Theo Cateforis is a professor at Syracuse University, so this is an academic treatment of the genre of new wave music—which is rare and which I love. The writing is academic yet accessible.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.persuasivematters.com/short-form</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2020-10-25</lastmod>
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      <image:title>Short Form - Title goes here</image:title>
      <image:caption>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.</image:caption>
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      <image:title>Short Form - Title goes here</image:title>
      <image:caption>Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.</image:caption>
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  <url>
    <loc>https://www.persuasivematters.com/currently-reading</loc>
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    <lastmod>2025-09-29</lastmod>
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      <image:title>Currently Reading - The Story of the B-52s: Neon Side of Town</image:title>
      <image:caption>by Scott Creney and Brigette Adair Herron</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1605035116238-AMD855E7XQRKY1QRRPIQ/71M4n4-KIDL.jpg</image:loc>
      <image:title>Currently Reading - All I Ever Wanted</image:title>
      <image:caption>Kathy Valentine is the bassist for the Go-Go’s, a great band.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759172026977-TBR4TC3DOWNI89ICQQXC/9781635576030.jpeg</image:loc>
      <image:title>Currently Reading - The Story of the B-52s: Neon Side of Town</image:title>
      <image:caption>by Scott Creney and Brigette Adair Herron</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/585acd9e197aeabb8c012480/1759171677162-XMN61IUA5AU7M02W9492/dreams-9781639367320_xlg.jpg</image:loc>
      <image:title>Currently Reading - Deadwood: Gold, Guns, and Greed in the American West</image:title>
      <image:caption>by Peter Cozzens</image:caption>
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    <lastmod>2023-02-08</lastmod>
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