Everything you write should be persuasive.

That's the premise behind Persuasive Matters. Effective persuasive writing puts your readers in a different state of mind, either emotionally or intellectually. If it doesn't, it's a waste of time.

A court motion, of course, is persuasive. But so is a letter to a client: there’s the inherent persuasive element when you convince your client of a point, but the quality of the writing itself also persuades your client that you're thorough, credible, and trustworthy.  The same goes for a transactional document: if it's slipshod, readers will certainly question your accuracy and attention to detail. Even something as simple as an attorney’s official biography on a firm’s website is persuasive. While it’s just a set of facts, it persuades people of your expertise. 

That's why everything you write is persuasive. When your writing is clear and concise, you persuade your reader that you are credible and authoritative. 

To show you how to write persuasively, Ben Opipari offers interactive and engaging writing programs as well as individual coaching. For five years, Ben was the in-house writing instructor at a Washington, DC based international law firm, where he was a member of the professional development department. He has eighteen years of teaching experience on the university and corporate levels.  His programs cover the entire writing process, using powerful writing examples from different genres so you’ll see what effective persuasive writing looks like.   

Here's what some attendees have to say about Ben's programs. To learn more, contact him or see his course offerings. You can also see what other firms use Ben.

"Ben took the time to tailor his examples to our audience. He achieves the seemingly impossible task of making the learning of writing skills highly entertaining through his engaging and witty style."

"Ben's engaging style and humor make his seminars not only informative but enjoyable. His detailed analysis of the writing process, combined with simple pointers to help with everyday writing, helped improve the quality of my work a great deal." 

"Ben's strength is in his ability to both engage attendees and foster discussion among them. He also manages to impart advice about legal writing that I haven't heard anyone else give."

"Ben deconstructs the elements of good writing in an informative and interesting way. And in his coaching sessions, he dug deeply into my writing to help improve my work product."

"Ben is an incredibly dynamic speaker who keeps students riveted."

"No attorney should go without attending one of his seminars."